Privacy Policy

1. Introduction

At Configura A/S, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you visit our website, use our furniture configurator tool, or make a purchase from our store.

By using our website and configurator, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our website.

2. Information We Collect

Personal Information

When you place an order or create an account, we collect:

• Name and contact information (email, phone number)
• Billing and shipping addresses
• Payment information (processed securely through third-party payment processors)
• Order history and custom furniture specifications
• Account credentials (username, password)

Configuration Data

When you use our furniture configurator, we collect:

• Saved furniture configurations (dimensions, materials, finishes, options)
• Configuration preferences and choices
• Configurator usage data (interactions, time spent, features used)
• Quoted prices for your configurations

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser information
• Device information and operating system
• Pages visited and time spent on our site
• Referring website and search terms
• Cookies and similar tracking technologies
• Configurator interaction data and analytics

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your custom furniture orders
• Communicate with you about your orders, production progress, and delivery
• Save and manage your furniture configurations
• Provide customer support and respond to inquiries
• Send order updates, production milestones, and transactional emails
• Send promotional emails about new materials, features, or offers (with your consent)
• Improve our website, configurator tool, products, and services
• Analyze configurator usage to enhance the design experience
• Detect and prevent fraud and security issues
• Comply with legal obligations

4. Information Sharing

We do not sell your personal information to third parties. We may share your information with:

• Manufacturing Partners: We share order specifications and delivery details with our workshop and production partners to fulfill your custom furniture order
• Service Providers: Third-party companies that help us operate our business (payment processors, shipping carriers, email service providers, analytics providers, configurator hosting)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

All third-party service providers are bound by confidentiality agreements and are only authorized to use your information as necessary to provide services to us.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, save your configurator sessions, analyze website traffic, and personalize content. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (shopping cart, checkout, saving configurations)
• Performance Cookies: Help us understand how visitors use our site and configurator
• Functional Cookies: Remember your preferences, saved configurations, and settings
• Marketing Cookies: Used to deliver relevant advertisements based on your configurator usage

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality and prevent you from saving configurations.

6. Data Security

We implement industry-standard security measures to protect your personal information and configuration data from unauthorized access, disclosure, alteration, or destruction. This includes:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Encrypted storage of saved configurations
• Regular security audits and updates
• Access controls and authentication measures
• Employee training on data protection

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information and configurations we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information and saved configurations (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing emails at any time (transactional order emails cannot be opted out)
• Data Portability: Request your data and configurations in a portable format
• Object: Object to certain data processing activities

To exercise these rights, please contact us at privacy@configura.com.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including our headquarters in Denmark and our manufacturing partners' locations. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Configuration data is retained for as long as you maintain an account. Order and production data is retained for 7 years to comply with tax and accounting requirements. When we no longer need your information, we securely delete or anonymize it.

10. Children's Privacy

Our website and configurator are not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites or embedded content. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. GDPR Compliance (EU Residents)

If you are a resident of the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to lodge a complaint with a supervisory authority (Danish Data Protection Agency)
• Right to withdraw consent at any time
• Right to restrict processing of your data
• Right to object to automated decision-making

Our legal basis for processing your data includes contract performance (fulfilling custom furniture orders), legitimate interests (improving our configurator and services), legal obligations (tax and accounting), and your consent where applicable (marketing communications).

Our EU representative and data controller is Configura A/S, registered in Denmark at CVR: 15214236.

15. California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising CCPA rights

We do not sell personal information or configuration data. To exercise your CCPA rights, contact us at privacy@configura.com.